The foundation for this work is the Master Plan for the destination, which highlights its long-term development potential. This plan was developed in close collaboration with Canadian Ecosign – the world's leading planners of mountain destinations.
Developing Tyin Filefjell is about long-term collaboration
The ambition is to create long-term value for the future, at a destination with the potential to become an internationally attractive mountain destination.
To achieve this, we must build upon existing qualities while simultaneously developing a place that encourages people to stay. Accommodation, activities, dining options, job opportunities, and accessibility must be integrated and developed in harmony. The goal is to create lasting value, both for the local community and for a tourism industry that will thrive over time.
Glimpses from the Filefjell Conference
On Friday, March 20, Vang municipality hosted the 'Filefjell Conference,' where collaboration and destination development were the main themes.
Nature sets the premises
We only build once, and the choices we make are permanent.
Therefore, we minimize interventions, avoid vulnerable areas, and choose solutions that withstand climate and use. At the same time, what we build must contribute to activity and vibrancy. We are developing the central area more compactly to consolidate services and create a foundation for operations, while buildings outside the center are adapted to the landscape. A good balance between units for sale and rent is crucial. Rentals generate use, and use creates life.
A stable guest base is a prerequisite for success
In recent years, we have expanded accommodation capacity and worked purposefully on visibility and sales, both nationally and internationally.
This yields results in the form of more international guests and longer stays. At the same time, capacity remains a limitation. If we are to grow further, we must develop more accommodation options and utilize more beds throughout the year. New offerings and activities are emerging in collaboration with local actors, entrepreneurs, and partners. This strengthens both the destination and local value creation, and connects Tyin Filefjell more closely to the local community in Vang.
A well-functioning ski resort is an important part of the overall experience
This is important both for attracting new guests and for encouraging people to stay longer.
At the same time, we can no longer take snow reliability for granted. Therefore, we are working to strengthen snow production and develop a more reliable facility that ensures a predictable season start and consistent quality throughout the winter.
To take the next step, we depend on good and predictable frameworks. The work currently being done on regulation, infrastructure, and capacity is crucial for progress and provides an increasingly better foundation for further development. It also provides increased security for investments and long-term priorities.
The development of Tyin Filefjell is a joint project
Landowners, the municipality, businesses, and partners must work together towards the same goal. The ambition is to build a destination that creates jobs, provides local value, and operates sustainably over time.
